I like the idea behind this. I see it as an example of where business and social responsibility might meet.... almost like a kind of social entrepreneurship, where your product or service doesn't just exist to make a profit.

This leads me to ponder about what should drive innovation. It's not simply, "Can I make a lot of money?" but "Can I help a lot of people?" And rather than asking "Can I make something new?" regardless of utility & luxury, entertain the question, "Can I create something useful that meets a real need?"

Obviously Samsung is still a money-hungry company, but I like the message in this video and believe it shows a glimpse of what kingdom-guided business might look like.